Milwaukee, WI 414-982-9057 river@goldenantlerdesign.com
SUMMARY
Creative Director with over 10 years experience in helping businesses accomplish their goals through design, web, and advertising services.
CAREER OBJECTIVE
Unite creative thinking with problem solving to develop and implement strategies that help businesses thrive.
EDUCATION
The Art Institute of Wisconsin
2011 - 2012 / Marketing & Graphic Design
Milwaukee Area Technical College
2009 - 2010 / Marketing
Milwaukee Institute of Art & Design
2006 - 2009 / Photography & Graphic Design
EXPERIENCE
Golden Antler Design Owner / Creative Director 2015 - Current
- Specializing in building brands through cost effective and innovative graphic solutions
- Logo development and visual brand implementation
- Digital solutions including web design, e-commerce, and SEO
- Landing page expert, driving sales and conversions through UX & UI
- Print, vinyl, apparel, exhibition, and interior build outs
- Management of hundreds of projects across a vast range of industries
Window Select Creative Director 2020 - 2022
- Brand development and implementation, traditional and digital
- Developed and optimized website to drive ever increasing traffic
- Robust production of landing pages to drive conversions and support promotions
- Designed and produced print materials to support marketing, sales, and events
- Comprehensive media buying planning, strategy, and implementation to drive ROI
- SEM strategy and implementation to increase effectiveness of PPC while decreasing spend
- Company wide IT management including VOIP, computer stations, network, and tech solutions
- Integrated digital customer acquisition to the CRM through lead tracking
Dot-Ten Creative Marketing / THINKLocal Magazine Senior Designer 2013 - 2016
- Design support for portfolio of clients including branding, print, web, and advertising
- New client acquisition through sales and marketing
- Created partnerships with other local businesses to fuel client portfolio growth
- Developed THINKLocal Magazine, traditional print and online
- Designed print and online advertising for THINKLocal Magazine
- Final production of THINKLocal Magazine, 7 territories, quarterly issues
SKILLS
- Adobe Creative Suite (InDesign, Illustrator, Photoshop, Lightroom, and Premiere)
- Squarespace (including E-Commerce)
- Unbounce (landing pages)
- Elementor (Wordpress web builder)
- Social Media Management (Facebook, Instagram, LinkedIn, YouTube, Hootsuite)
- Google Ads & Microsoft Ads
- Zapier & API Integration to CRMs
- Microsoft Office 365 (including admin & backend)
- Metrics Tracking (including spreadsheets & reports)
- Media Buying & Advertising Placement (radio, tv, billboard, and print)
